RUE de FEMME is a Danish fashion brand established in 2014.

Our style is both casual and feminine. We create comfortable clothes that are relaxed, yet elegant and stylish.

Uniqueness matters to us, and we like when our products stand out without being loud. For each new collection an original line of prints are created, and our brand is known for this. We value simplicity as much as we care for the special details in our designs.

For each design we pay careful attention to selecting the ideal fabric, that creates the perfect fitting and quality. Our goal is to design a lasting, beloved and unique wardrobe.

From our design office based in Aarhus, we follow the world of fashion and constantly search for inspiration in trends of color, quality and shape.

Above fashion we love style, because having a personal style really comes down to what makes you feel good”